AS SEEN IN: | By Esther Hertzfeld | December 9, 2021 | Link to full article


Victory Hotel Partners closed six new agreements in the fourth quarter of 2021.  Since acquiring a majority stake in Hay Creek Hotels earlier this year, the company has expanded its portfolio of  independent hotels.

“We couldn’t be prouder of the success our properties have had competing with the big hotel brands during these challenging times, – As we embark on a new year, we are equally encouraged by our exceptional development pipeline of exquisite hotels, further proving this space has taken the lead emerging from the pandemic.” –Norman MacLeod, president of Hay Creek Hotels

Among the hotels added are:

  • The Embers Hotel in Blowing Rock, N.C., in which Hay Creek Hotels will be in collaboration with the developer, Catellus Group, on the design, concept and positioning. Construction on the 36-room, full-service boutique hotel and restaurant is slated to begin in January with a planned opening in May 2023.
  • The McEntire River Runner Hotel in Decatur, Ala., part of greater development theme for the town of Decatur aimed to revitalize the riverfront area. Hay Creek will collaborate with developers Libby Patrick and Sherri Hofherr, sisters native to the area, on concepting, positioning and design of the project, which will include 65 guestrooms and suites, several dining options and bars, 5,000-square-feet of meeting and event space, a standalone spa and the restoration of the historic McEntire home, circa 1835, to be used as a museum. The hotel is expected to open in late 2023.
  • The Harwin Hotel in Charleston, S.C., within walking distance to the College of Charleston. Hay Creek Hotels’ Charleston Collection includes 20 South Battery and Quarters on Spring. Hay Creek is collaborating with the developers, King & Society Real Estate, on the concept, positioning and design of this 30-room hotel planned to open mid-2022.
  • The Mizpah Hotel and Belvada Hotel in Tonopah, Nev., both historic hotels owned and restored by Fred and Nancy Cline, winery owners based in Sonoma, Calif. Hay Creek will also operate the Tonopah Brewing Co. The addition of these three properties opens the gateway to west for Hay Creek, which is now focused on adding new properties along the west coast, particularly in the Napa Valley and Sonoma regions of California.
  • The Hotel Hartness in Greenville, S.C., which has already broken ground and slated to open in mid-2022 on the 444-acre Hartness urban village. Founded by the Hartness family, Hay Creek Hotels will manage the 73-room property, which will include a conference center, a waterside restaurants and a spa.